The latest in the smart TV and digital advertising industry is the intriguing partnership between LG and Zenapse, the owner of the Large Emotion Model (LEM) technology. This technology claims to forecast the “emotional feelings” of TV viewers, allowing it to be utilized in advertising on LG’s smart TVs.
Zenapse explains that their technology combines viewer behavior data and segments viewers into subgroups based on similar behaviors, along with analyzing the content of programs to determine the type of content (such as funny, sad, or inspirational) in order to deliver ads more accurately through LG’s platform.
Ars Technica website points out that delivering ads based on emotional feelings is not an easy task, but as the advertising industry increasingly infiltrates the smart TV market, it’s no surprise that advertisers are striving to find new ways to drive their advertising business forward.
Source – Zenapse, StreamTVInsider, Ars Technica
TLDR: LG partners with Zenapse, utilizing LEM technology to predict viewer emotions for targeted advertising on smart TVs, as advertisers seek new tactics in the evolving smart TV market.
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