This tale may not exceed expectations for TikTok users, as the trend leans in that direction already. However, it now seems to be official with reports stating that TikTok has opened up the ability for a select number of users to upload videos with a maximum length of 60 seconds. TikTok has confirmed that this is a limited test for specific users in certain countries, with no definite plan to expand to all users yet.
TikTok began as a platform for uploading videos with a maximum length of 15 seconds, gradually increasing the video length over the past few years. However, it has always been seen as a platform for short videos, and the move towards longer video content clearly puts it in competition with YouTube.
A representative from TikTok mentioned that while short videos may suffice for storytelling by utilizing subtopics, some creators may prefer to create longer videos as continuous content tends to perform better. This applies to various content categories such as cooking, makeup tutorials, educational content, and more.
Source: TechCrunch
TLDR: TikTok is testing allowing some users to upload longer videos up to 60 seconds, potentially expanding beyond the current 15-second limit. This move puts TikTok in direct competition with YouTube.
Leave a Comment