Data from the Measurable AI statistics platform reports that KeeTa, a food delivery app in Hong Kong, currently owned by the Meituan O2O platform, has quickly expanded its customer base and now holds the second-largest market share after just 6 months of service.
KeeTa initially started its service in Hong Kong by strategically targeting specific areas in Mong Kok and Tai Kok Tsui before expanding to provide service across all areas. It has been downloaded over 1.3 million times and has successfully implemented various strategies that have worked in China.
The current leading food delivery platform in Hong Kong is Foodpanda (which was rumored to acquire Foodpanda’s operations in Southeast Asia), while Deliveroo now ranks third.
TLDR: KeeTa, a food delivery app in Hong Kong owned by Meituan, has rapidly gained market share and now ranks second in the industry. As a strategic move, KeeTa initially focused on specific areas before expanding its service. It has been downloaded over 1.3 million times and has implemented successful strategies used in China. Foodpanda remains the top platform, with Deliveroo in third place. Source: TechNode.
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