Mercedes-Benz is shifting its business landscape, originally announcing in 2021 its intention to transition all vehicles sold to electric EV cars by 2030. This plan is now in motion. The company anticipates that EV cars will make up approximately 50% of sales in the latter half of this decade (2026-2030) due to customer demand and market competitiveness. However, the company’s ultimate goal remains unchanged: to build the world’s most desirable cars, utilizing any technology available, be it fully electric or hybrid.
The upcoming lineup of new electric cars will include the Mercedes-Benz CLA, set to debut in 2025 as a fully electric model. The company expects battery costs (measured per kilowatt-hour) to decrease by another 30% in the coming years, thanks to various advancements in technology.
Currently, EV cars hold an 8% market share of new car sales in the United States for the year 2023, while in Europe, this figure stands at 13%.
Ola Kaellenius, CEO of Mercedes-Benz, confirms that EVs will not reach 100% by 2030, as the company must remain flexible to meet changing customer demands.
Sources: Mercedes-Benz, Reuters, The Verge
TLDR: Mercedes-Benz is progressing towards its goal of transitioning to electric vehicles by 2030, with plans to maintain competitiveness and meet evolving customer preferences while reducing battery costs and expanding the EV market share.
Leave a Comment