Additional information has been provided from documents submitted by Meta to request the withdrawal of the case from the FTC, or the United States Trade Commission, accusing them of antitrust practices in the social networking market. Meta has disclosed Instagram’s revenue.
Historically, Meta has reported overall advertising revenue without specifying where it came from. However, users may have noticed that Instagram ads are prevalent and likely contribute significantly to Meta’s revenue.
Meta specifically stated that Instagram generated $32.4 billion in ad revenue in 2021, accounting for 27% of Meta’s total revenue that year. This comparison is interesting when looking at YouTube, which had $28.845 billion in ad revenue in the same year.
Source: Business Insider
TLDR: Meta requests to withdraw the antitrust case filed by the FTC, revealing that Instagram’s ad revenue makes up a significant portion of their overall earnings.
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