Microsoft has launched a new advertising campaign “This is an Xbox” to signify that the Xbox brand extends beyond just gaming consoles. This campaign highlights how various devices from other companies can play Xbox games through the cloud, in line with the new strategy that views “every screen as an Xbox”.
Products featured in this advertising campaign include laptops, smart TVs, smartphones, set-top boxes, Steam Deck, Amazon Fire TV Stick, Meta Quest glasses, and more.
Microsoft has stated that these advertising billboards will be displayed in major cities worldwide, including the United States, United Kingdom, Australia, New Zealand, Germany, and in collaboration with partner brands such as Samsung, Porsche, and Crocs.
TLDR: Microsoft’s new “This is an Xbox” campaign showcases the brand’s versatility beyond gaming consoles, with various devices able to play Xbox games through the cloud. Major cities globally will feature these ads in partnership with other renowned brands.
Leave a Comment