Gregory K Peters, CEO of Netflix, addressed questions at the second quarter earnings call in 2024 regarding the company’s gaming business. After nearly three years in this venture, he considers the first phase of the company’s plan to be almost complete. Netflix is proud of its achievements during this time, surpassing customer engagement targets. In 2023, they were able to triple the engagement rate compared to previous years and are confident in continued growth from 2024 to 2026.
However, Peters acknowledges that customer gaming behavior on Netflix is still relatively small compared to other content types such as movies and series. The company is learning which games work and which don’t, constantly adjusting their strategy. With over 80 games in development, Netflix aims to release a new game every month.
Source – GamesIndustry.biz
TLDR: Netflix CEO discusses progress in the gaming business, with a focus on increasing customer engagement and plans to release a new game every month.
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