Netflix has been offering a budget-friendly ad-supported package for over two years now, impacting users in multiple countries (but not in Thailand). Recently, Netflix revealed some detailed statistics:
– The number of users with the ad-supported package has surpassed 70 million accounts.
– In countries where the ad-supported package is an option, over 50% of new Netflix subscribers opt for this package.
Introducing the ad-supported package has provided Netflix with a new revenue stream and fostered partnerships with various brands in unique ways, such as the collaboration with Kia’s new car model and the series Squid Game Season Two.
Currently, Netflix’s ad management technology is a collaboration with Microsoft, but Netflix has announced that they are developing this technology in-house. Testing began in Canada and will expand to all countries offering this package by 2025.
TLDR: Netflix’s ad-supported package has garnered over 70 million users, with more than 50% of new subscribers choosing this option in eligible countries. The platform is developing its own ad technology and exploring partnerships with brands for new revenue streams.
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