According to the report from Canalys, Oppo continues to dominate the smartphone market in Thailand in the third quarter of 2024, retaining its championship status from the previous quarter.
Oppo’s market share in quarter 3 has increased to 24%, up from 20% in quarter 2. With a 35% increase in sales volume compared to the same quarter last year. Samsung still holds the second position with a market share of 17%, experiencing an 8% decline in sales. Apple has climbed back up to the third spot with the release of the iPhone 16, capturing a market share of 14% and a 48% increase in sales. Xiaomi, at the fourth spot, holds a market share of 14%, down by 1%. Meanwhile, Vivo is at the fifth spot with a market share of 10%, experiencing a 1% increase in sales.
Source: Press release from Oppo Thailand
TLDR: Oppo maintains its lead in the Thai smartphone market in Q3 2024, with an increased market share of 24%. Samsung, Apple, Xiaomi, and Vivo follow in the rankings, each experiencing fluctuations in market share and sales.
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