According to a report on the Thai smartphone market for the second quarter of 2024 by Canalys, Oppo has claimed the top spot as the leading smartphone seller in Thailand with a market share of 20%, edging out the former champion, Samsung, which held a market share of 19%.
The rankings from 3rd to 5th place remain unchanged, with Xiaomi at 15%, Apple at 14%, and Vivo at 13%. Each player in the Top 5 group has seen an average annual growth rate increase, except for Samsung, which experienced a 4% decline in growth.
Source: Oppo Thailand press release
TLDR: Oppo has become the top smartphone seller in Thailand with a 20% market share, surpassing Samsung, while the other top players in the market have also shown growth except for Samsung.
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