Home ยป Payment by Google to Apple in the amount of 20 billion dollars in 2022 to secure Default Search status.

Payment by Google to Apple in the amount of 20 billion dollars in 2022 to secure Default Search status.

The investigation into the case filed by the US Department of Justice against Google regarding the Search Engine deal is still ongoing. Documents have been disclosed indicating that Google paid Apple in exchange for being the default Search Engine starting in 2022. The deal is valued at around $20 billion, an increase from the $15 billion in 2021.

The deal between Google and Apple is not a new issue, and many are already aware of it. However, the increasing amount that Google pays to Apple annually is a point that the US Department of Justice uses to argue that Google is attempting to monopolize this market.

Previously, reports suggested that the value Google would pay Apple each year was based on 36% of advertising revenue generated on Safari searches. The numbers are not exact, but the trend indicates an increase every year.

Source: Bloomberg

TLDR: US Department of Justice continues investigation into Google’s deal with Apple for default Search Engine status, citing increasing annual payments as evidence of market manipulation. Reports suggest payments based on Safari ad revenue, with increasing amounts each year.

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