Amazon has unveiled a groundbreaking new feature called “Interest” that utilizes AI to recommend new products tailored to the interests of customers or hobbies they engage in. For instance, a customer may be looking for the latest gadgets for photography, merchandise from their favorite artists, or brand-new sports equipment. All of this can be curated by Interest to provide more personalized recommendations.
Users can specify their interests by writing prompts with details ranging from budget constraints to specific preferences, such as “Brewing tools and gadgets for coffee lovers” or “Model building kits and accessories for hobbyist engineers and designers.” Following this, Interest will search and suggest new products accordingly.
Interest is currently being tested with a limited group of customers in the United States before gradually expanding nationwide.
TLDR: Amazon introduces “Interest,” a new feature powered by AI to recommend products based on customer interests or hobbies, allowing for more personalized shopping experiences.
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