Google has released a mobile advertisement clip for the Pixel smartphone brand, which will be featured during the live broadcast of the Super Bowl in 2024. This advertisement for the 2024 version, entitled “Javier in Frame”, focuses on a visually impaired man who captures various moments in his life through the lens of his smartphone camera. With the Pixel’s Guided Frame feature, the camera reveals what it sees and utilizes AI technology to identify objects, food, and even people’s faces. It also provides guidance on how to adjust the camera to capture better images.
Although the Guided Frame feature was initially introduced in the Pixel 7 series and only supported the front camera for selfie purposes, the Pixel 8 series, equipped with powerful on-device AI processing, expands its functionality to the rear camera. This allows users to document a wider range of subjects that the camera can perceive.
Directed by Adam Morse, this advertisement employs the ingenious use of oil-like fluid to blur the visuals, providing viewers with a deeper understanding of the main character’s perspective and the challenges he faces in terms of sight.
TL;DR: Google unveils a gripping advertisement for the Pixel smartphone series during the Super Bowl broadcast in 2024. Titled “Javier in Frame”, the ad showcases the powerful Guided Frame feature, which utilizes AI technology to enhance photography and empower visually impaired individuals to capture memorable moments in their lives. The Pixel 8 series further expands this feature to the rear camera, offering a seamless and inclusive photography experience. Directed by Adam Morse, the advertisement captivates viewers with its unique visual techniques, providing a glimpse into the protagonist’s world.
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