Reports have surfaced that after the United States signed into law banning TikTok, owned by ByteDance, the options are to either sell off the TikTok business separately or cease operations in the country. TikTok has filed a lawsuit in response to this issue, while ByteDance is exploring other alternatives if compliance becomes necessary.
The latest proposal from ByteDance is to create a new algorithm similar to TikTok but tailored specifically for the 170 million users in the United States. This algorithm will be managed by a separate entity from the parent company in China and has been in development for over a year under the internal project name Project Texas.
Previously, there were reports of Chinese authorities issuing a directive stating that if the TikTok business is actually sold, the algorithm recommendations should not be included. This raises questions about potential buyers for TikTok without the accompanying algorithm.
Source: Social Media Today
TLDR: ByteDance is considering creating a new algorithm tailored for the US market as an alternative to selling or discontinuing TikTok following the ban.
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