Home ยป Preparations Afoot for Meituan’s Market Entry into Saudi Arabia with KeeTa Food Delivery Brand

Preparations Afoot for Meituan’s Market Entry into Saudi Arabia with KeeTa Food Delivery Brand

Reports indicate that Meituan, China’s leading food delivery app, has begun recruiting employees who speak Arabic and English in preparation for expanding into more international markets. The current target is Riyadh, the capital city of Saudi Arabia.

According to the plan, Meituan will use the brand KeeTa, which is currently operating in Hong Kong, to also establish a presence in Saudi Arabia.

Meituan CEO Wang Xing has previously mentioned the potential for international market expansion, suggesting that it may take up to 10 years to achieve. The company does not have any immediate plans to accelerate market expansion and will carefully consider all options before proceeding.

Currently, prominent food delivery apps in the Middle East include Delivery Hero, Deliveroo, and Jahez.

Source: TechNode

TLDR: Meituan, the largest food delivery app in China, is recruiting Arabic and English-speaking employees to expand into international markets, with Riyadh, Saudi Arabia as the initial target.CEO Wang Xing cautions that international expansion may take up to a decade, and the company is proceeding with caution.

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