Adam Mosseri, the head of Instagram, has clarified that the platform is changing its strategy to support creators on a larger scale, focusing on increasing reach, promoting original content, and improving discoverability both within and outside the app.
There are 3 key insights that creators should be aware of:
Posting on the feed maximizes reach: Mosseri states that posting on the main feed is the most effective way to increase reach, as it can reach a wider audience compared to Stories, which are more intimate. Users generally do not post on their feeds every day.
Direct Messages (DMs) are crucial for content sharing: Sharing content through DMs has become a vital way to foster engagement with Instagram’s algorithm, leading to increased reach and engagement, whether through Stories or DMs.
SEO development is underway: Instagram is enhancing SEO to increase a creator’s content visibility on Google Search and improving in-app search by updating features that pull search data from comments, not just captions and images.
Additionally, Mosseri highlights 3 things Instagram is doing to support creators:
Rewarding original content: Instagram prioritizes original content created by creators over shared or reposted content from others.
Assisting small creators in growth opportunities: The platform is developing tools and algorithms to help new creators increase their audience.
Accelerating trend virality: Mosseri acknowledges that trends often take too long to become viral on Instagram and is working to speed up this process.
In summary, Instagram’s goal is to develop beneficial features for both creators and general users, as well as to compete with TikTok, the reigning champion of short-form video platforms.
TLDR: Instagram is revamping its strategy to support creators with a focus on increasing reach, promoting original content, and improving discoverability, while also enhancing SEO and providing tools for small creators to grow.
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