IDC’s report predicts that the e-commerce market in ASEAN countries (Indonesia, Philippines, Malaysia, Singapore, Thailand, and Vietnam) is expected to grow to approximately 11.21 trillion baht by 2028 due to the rapid increase in digital payments, with 94% of all payments being digital.
Key statistics related to Thailand include:
Changes in the share of e-commerce transactions between 2023-2028:
– Prepaid purchases (+3%)
– Mobile wallets (0%)
– Domestic payment systems (+4%)
– Cards (+1%)
– Others (-7%)
Acceptance of various payment methods by retailers in 2024:
– 79% credit/debit cards
– 75% offline payments (cash on delivery/counter payments)
– 58% mobile wallets/e-wallets
– 37% bank transfers
– 29% real-time/QR payments
– 10% prepaid purchases
Retailers are noticing trends in adopting new payment methods like prepaid purchases, which have increased in popularity over the past 12 months:
– 35% observed an increase in popularity of prepaid purchases
– 34% noted a growing demand for touchless payment methods
– 33% saw an increased interest in using digital currencies
Retailers see touchless payments, voice-activated payments, and cross-border payment solutions as key to future growth:
– 32% consider touchless payments a key strategy for future business growth
– 30% view voice-activated payments as crucial for future business strategies
– 27% acknowledge the importance of cross-border payment solutions for future business growth
The touchless payment market in Thailand is also growing significantly. In 2023, IDC estimated that only 55% of POS systems in Thailand support NFC, compared to 93% in Malaysia and 95% in Singapore.
Source: Press release
TLDR: IDC predicts significant growth in the e-commerce market in ASEAN countries, driven by the rise in digital payments. Retailers in Thailand are observing a shift towards new payment methods like touchless payments and voice-activated payments for future business growth.
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