YouTube has recently announced that they are making changes to how advertisements are displayed on TV screens. Instead of having multiple short ad breaks, they will now group ads together, resulting in fewer but longer breaks. This new approach aims to increase viewer engagement by reducing the frequency of ad interruptions.
According to YouTube, different types of content require different ad formats. TV shows, for example, tend to have longer durations compared to content viewed on mobile devices. Therefore, it is necessary to adjust the ad placement accordingly.
Another change is the way ad information is presented. On the bottom right corner of the screen, instead of showing the number of ads, YouTube will now display the “total time remaining” for the ads. This modification is intended to help TV viewers easily estimate how much longer they have to wait until they can resume watching their desired content.
In addition to these modifications, YouTube has also announced that they will soon be showing ads for Shorts, their new short-form video feature, on TV screens.
TLDR: YouTube is changing its approach to advertising on TV screens by featuring fewer but longer ad breaks. They are also adjusting the way ad information is displayed to provide TV viewers with a better understanding of the remaining ad time. Furthermore, YouTube plans to introduce ads for Shorts on TVs in the near future.
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