Alphabet, the parent company of Google, recently held a sales conference where they discussed the restructuring of their advertising division. With approximately 30,000 employees, Sean Downey, the head of the division in America, announced that there will be a new sales team structure, but did not disclose whether there will be any layoffs.
The initial approach involves consolidating employees from various departments and reallocating some of them to focus on major clients with high advertising budgets. The report highlights Google’s push to increase the use of Machine Learning in advertising sales, which helps drive higher ad purchases across all Google platforms.
TLDR: Alphabet, the parent company of Google, is restructuring its advertising division, but it remains unclear if there will be any layoffs. The company aims to consolidate employees and utilize Machine Learning to boost ad sales across all platforms. Source: Reuters.
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