Shuji Utsumi, the CEO of Sega, recently gave an interview to CNBC where he discussed the company’s plans for expansion following the success of the Sonic franchise in movies and TV shows. Utsumi mentioned that Sonic has recently regained popularity through games, movies, TV shows, and even made an appearance in the virtual world of Roblox. Moreover, Sega is currently collaborating with Lego, further diversifying their efforts. Additionally, Utsumi expressed the company’s desire to revive other old franchises, although he did not disclose which ones specifically.
Furthermore, Utsumi expressed his ambition to expand the existing franchises into various business ventures, increasing their presence across different media platforms. Examples of these platforms include Roblox and movies. Aside from Sonic, Sega’s other major franchises like “Like a Dragon” and “Persona” are also gearing up for the release of new game installments in the near future.
TLDR: Sega’s CEO, Shuji Utsumi, revealed in an interview with CNBC that the company aims to build upon the success of Sonic in movies, TV shows, games, and collaborations with Roblox and Lego. Utsumi also hinted at plans to revive other franchises and expand them into different business ventures. Additionally, Sega’s major franchises, such as “Like a Dragon” and “Persona,” are set to release new game installments soon.