A new battle ensues between Epic Games and Apple as Epic Games announced the development of an iOS app version in Europe, leveraging Europe’s DMA law which mandates Apple to allow other stores on iOS. Epic recently declared the submission of the Epic Games Store app to Apple for approval, only to face rejection citing similarities in the design of the “Install” button within Epic’s app to Apple’s “Get” button, as well as similarities in the “In-app purchases” label, albeit with slight differences in font size.
Epic argues that the terms “Install” and “In-app purchases” are widely used across various platforms and that they aim to make their store user-friendly. Apple’s rejection is seen as a deliberate attempt to hinder Epic and violate the DMA law, a point which Epic has brought to the attention of the European Commission.
Additionally, Epic confirms plans to launch their store and Fortnite iOS version in Europe within the coming months as originally scheduled.
TLDR: Epic Games faces rejection from Apple for the design similarities in their Epic Games Store app, citing issues with the “Install” button and “In-app purchases” label. Despite this setback, Epic remains determined to bring their store and Fortnite to iOS in Europe in the near future.
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