The current model for generating income in free-to-play online games involves selling Battle Pass packages that bundle items together, known as a “Season,” in line with game content updates. Recently, Apex Legends introduced a new innovation in revenue generation by splitting the Battle Pass sales into half-season increments, still maintaining a price close to the original.
Season 21’s Battle Pass package was priced at 950 Apex Coins (purchasable at $9.99 for 1,000 AC), with the Premium+ option priced at 2800 AC. Season 22’s Battle Pass package for the half-season transitioned to a dollar pricing structure, with the standard pass priced at $9.99 and the Premium+ at $19.99.
Respawn Entertainment, the game developer, highlighted the benefits of the new pricing model, stating that the Premium+ pass is now up to 29% cheaper than before (although only for half a season) and includes slightly more items than previously. Undoubtedly, such positive changes are expected to receive warm feedback from fans alike.
TLDR: Apex Legends is changing its Battle Pass pricing model to enhance player experience and progression goals, with Season 22 marking a shift to dollar pricing and improved value for Premium+ passes. Players can expect a more cost-effective and rewarding Battle Pass system moving forward.
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