Samsung has unveiled the Bespoke AI Side-by-Side refrigerator, which does more than just keep things cool. It also serves as a sous chef, smart remote, and home control center with a 9-inch AI Home Display screen.
While Samsung has previously released smart refrigerators with screens, this upgrade introduces AI features that turn the fridge into a personal assistant:
– AI Vision Inside detects items in the fridge, tracks usage, and allows users to label items.
– AI Food Recipe stores up to 37 ingredients (including processed foods) and suggests meal options.
– Map View + SmartThings Energy controls smart home devices and saves up to 10% energy.
– Daily Board + Bixby provides news updates, appointment schedules, voice interaction, and recognizes household members’ voices.
– Enjoy YouTube, Spotify, or screen mirroring with smartphones, plus voice commands for all household members.
Samsung notes that the current trend for appliances in Thailand is “big items with complete features.” According to GFK data from 2024, the Side-by-Side refrigerator market in Thailand has increased by 27%, reflecting consumer demand for refrigerators that do more than just cool but also integrate smart features with home systems.
The Bespoke AI Side-by-Side starts at 73,991 Baht, with a promotional price on the Samsung website at 62,990 Baht, including a 9-inch screen that can be customized to the previous sizes of 21.5 inches or 32 inches with the option for custom purchases.
TLDR: Samsung introduces the Bespoke AI Side-by-Side refrigerator with advanced AI features, serving as a personal assistant and home control hub, in response to the growing trend of feature-rich, smart appliances in the Thai market.
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