TikTok is a vertical social video platform that prioritizes mobile-first usage, while viewing content through a browser on a computer may not be as optimal. To address this issue, TikTok has announced the launch of a new website to enable a better desktop viewing experience.
The revamped web version of TikTok comes with several new features that compete with larger video platforms, focusing more on horizontal clips. These include:
– A redesigned layout that reduces distracting information bars while watching videos.
– Live game streams on desktop displayed horizontally, with the option for mobile viewers to switch to a horizontal mode.
– The video player now always displays at the top when using Google Chrome.
– Collections allow users to organize saved videos for easier retroactive searching.
Cody Puckett, TikTok’s product manager, stated that the web version’s introduction enhances the desktop user experience to be on par with mobile usage, catering to the need to consume TikTok content anytime, anywhere.
TLDR: TikTok introduces a new web platform with enhanced features for a better desktop viewing experience, offering a seamless transition from mobile usage.
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