Google has announced the launch of the new Google Shopping search service, employing the Gemini artificial intelligence model as the foundation for search. This is to help users find and discover in a customized format that suits each individual better.
An example presented by Google is if someone wants to search for a men’s winter jacket to wear in a specific city (“Men’s winter jacket for Seattle”), the search results will include weather conditions, suitable clothing options, along with products that meet those criteria. Additionally, there is a Try-on feature to try out how the size of the outfit fits and how the shape will turn out to increase confidence in making a purchase.
In the Shopping tab, Google has also added a system of product tags showing items that users might be interested in, based on their search history, in a feed format. This includes offers of discounted products, which can also be opted out if not desired.
Google Shopping is currently in a trial status with Generative AI to enhance its functionality. Updates will be provided specifically for users in the United States in the upcoming weeks.
TLDR: Google has introduced a new Google Shopping search service utilizing the Gemini AI model for a more customized search experience. Features include weather conditions, matching clothing options, Try-on feature, product tags based on user interests, and discounts on products. Upcoming updates will be available for users in the United States.
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