[Rumor] ASUS Might Merge the Zenfone Department with the ROG Mobile Division, Zenfone 10 Could Be the Last Model

According to Taiwanese tech news media, ASUS is reportedly downsizing its PC and smartphone business, which could potentially impact the Zenfone smartphone lineup. Currently, ASUS has two smartphone brands – Zenfone and ROG. This restructuring could potentially affect the Zenfone brand, with the recently released Zenfone 10 possibly being the last model. It is speculated that the Zenfone team could be merged with the ROG Mobile division or other departments.