Rumors about a new Google search service dubbed Magi have been published by The New York Times. According to reports, Magi combines search with conversation, much like Microsoft’s Bing but with more chat options. There are 160 people working on the project, but no specific completion date has been set. Testing will begin entirely in the United States, as it has in the past, and the product is anticipated to be released at the Google I/O conference in May 2023.
Google intends to develop a new AI-powered search engine after the introduction of Magi that learns what users are looking for and communicates with them more like a smart conversation than a conventional search. Samsung, a long-time Android partner of Google, is contemplating switching to Bing as its mobile search engine. The characteristics of Magi may be a strong argument for Samsung to continue working with Google in the future during the current round of contract discussions between Google and Samsung.
I’m starting to notice that many people are switching their search engines to use Microsoft’s Bing. It remains to be seen what will happen next and whether Google can win back these customers. Haha! 😃
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