In this week’s Power On newsletter by Mark Gurman of Bloomberg, there is talk of multiple new Apple products and the impact of import tax policies, which many now speculate will cause iPhone prices to skyrocket. Beginning with the iPhone 17 Pro set to release this year, Gurman mentions a plethora of renders circulating, confirming only the square rear camera module change while maintaining the same design. The back panel will also sport a uniform color tone, not dual-tone, with no alterations to the front.
Gurman also discloses information about a new smart home device with a new display screen. Previously rumored to have an indefinite release due to slow Siri development issues, the latest target date is within 2026, pending Siri completion. Moving on to the iPhone 19 Pro slated for 2027, Apple plans to commemorate 20 years of iPhone with a design akin to the iPhone X, featuring a foldable screen. Additionally, the iPhone 19 Pro will adopt a similar design to the iPhone X, removing the Home button, with glass back panel likely to hold more surprises.
Lastly, Gurman addresses the impact of Apple’s import tax policies, with reports suggesting iPhone prices could soar up to 70,000 Baht. However, Gurman speculates that Apple may not have to resort to such drastic measures. Apple’s alternatives include cost-cutting on the manufacturer’s end, reducing current profit margins by 45%, slight price increases, and potentially adjusting the supply chain without relocating production to the U.S.
TLDR: Mark Gurman’s Power On newsletter from Bloomberg delves into upcoming Apple products like the iPhone 17 Pro and 19 Pro, highlighting potential price hikes due to import tax policies, with possible strategies for Apple to mitigate the impact.
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