Ming-Chi Kuo, a product analyst at Apple, who uses supply chain news sources, posted on X, revealing that based on his current information, Apple is set to release the Apple Vision Pro headset by at least 2027. This means that the new Mixed Reality lineup will feature only the Vision Pro model with the M5 chip scheduled for release in 2025, as previously reported by Kuo.
While some may believe that cheaper hardware will help Apple penetrate the market more effectively, Kuo believes that Apple may not see success solely based on lower prices. This perspective can be seen with the HomePod, originally priced at over ten thousand, which later released the HomePod mini priced at under four thousand and still struggled to capture a significant market share. This is because even at this price point, it was perceived as costly compared to competitors.
What Apple truly needs is a user experience that captivates and entices consumers more than just competitive pricing. Kuo’s insights differ from Mark Gurman of Bloomberg, who recently stated that a lower-priced Vision Pro model would be released next year, with the top model coming out in 2026.
Source: X: Ming-Chi Kuo
TLDR: Ming-Chi Kuo predicts Apple will launch the Apple Vision Pro headset by 2027, focusing on user experience over pricing to capture market share.
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