Omdia, a market research company, reported that in 2023, Samsung dominated the global connected TV market with a 30.1% market share. This success can be attributed to Samsung’s strategy focusing on premium and large screen TVs, including QLED and OLED TVs.
Since its introduction in 2017, the QLED TV lineup, including the latest Neo QLED models, has accumulated sales of over 40 million units in just 2023 alone. If we consider only QLED TVs, the total sales amount to 8.31 million units.
In the premium TV segment with screen sizes of 75 inches and above, priced over $2,500 USD, Samsung holds a market share of 60.5% in sales of TVs priced above $2,500 USD and 33.9% for TVs sized 75 inches and above. Additionally, in the 98-inch TV segment, Samsung maintains its leadership position with a market share of 30.4%.
In the OLED lineup, Samsung sold 1.01 million units in 2023, capturing a 22.7% market share. Samsung predicts that its OLED TV lineup will increase market share in the OLED group in 2024.
At CES 2024, Samsung unveiled the NQ8 AI Gen3 processor, paving the way for the era of AI displays in terms of chipsets and various capabilities. This is integrated with Tizen OS to make AI displays the focal point of smart homes.
TLDR: Samsung leads the global TV market with a focus on premium and large screen TVs, including QLED and OLED models. The company’s latest innovations in AI technology showcase its commitment to staying ahead in the industry.
Leave a Comment