In a recent press conference held by Krissada Jantananok, the CEO of Siam Commercial Bank (SCB), it was revealed that the digital banking service, SCB Easy, currently boasts an impressive 84% user adoption rate among the bank’s total customer base of 17.8 million individuals, equating to approximately 14.9 million users.
Furthermore, the number of transactions conducted through SCB Easy has seen a notable 23% year-on-year growth. Purchasing insurance via the app has surged to five times higher than non-digital channels, while investment activities through the app have seen a sevenfold increase compared to non-digital methods.
The bank also envisions AI as the new s-curve that will propel SCB towards becoming a more fully-fledged digital bank. One of their key objectives is to drive digital revenue growth by 13% this year and 25% the following year, aiming to surpass the current 9.9% digital revenue share.
TLDR: SCB Easy has seen significant user adoption and transaction growth, with a focus on leveraging AI for further digital banking advancements and revenue growth targets.
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