Home ยป Speculation: Apple’s Potential Strategy to Leverage Apple Intelligence as Key Selling Point for iPhone 16, Focusing Less on Hardware.

Speculation: Apple’s Potential Strategy to Leverage Apple Intelligence as Key Selling Point for iPhone 16, Focusing Less on Hardware.

Mark Gurman of Bloomberg recently posted a message on X stating that Apple has set a date for a meeting with Apple Store employees after the launch of the iPhone 16, expected to be on September 10th. The meeting is scheduled to take place between September 12-13, depending on the location of the branch.

Gurman noted that Apple typically schedules employee meetings after the launch of new products on Sundays, but this time they have opted for a weekday meeting, signaling a potential shift in their usual approach.

Additionally, he mentioned that Apple has started training Apple Store employees on Apple Intelligence features, indicating that the iPhone 16 may heavily feature this aspect when customers visit the stores. However, Apple Intelligence will be a limited feature initially and will not come pre-loaded with the iPhone 16, which will run on iOS 18.0 and require an update to iOS 18.1 in October. Future updates may include features like Image Playground, Genmoji, and integration with ChatGPT, although it is unclear whether these updates will be part of iOS 18.2. Furthermore, the updates will only support English language in the United States.

Source: 9to5Mac

TLDR: Apple is planning a meeting with Apple Store employees after the launch of the iPhone 16, with indications that the device may focus heavily on Apple Intelligence features. Additional updates to the software are expected post-launch, including Image Playground, Genmoji, and ChatGPT integration, but specifics on version updates remain unclear.

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