News from Mark Gurman of Bloomberg reports that it’s not Apple, but Google, who is entering the final stages to acquire AdHawk Microsystems, a company developing eye-tracking technology for use in headsets or smart glasses.
The deal is estimated to be around $115 million and may be announced within this week. However, Google’s representatives have declined to comment on the matter.
AdHawk, a Canadian company founded in 2017, has a comprehensive technology with both hardware and software components. Their smart glasses, named MindLink, stand out for their ability to accurately track eye movements with low energy consumption and rapid responsiveness. The company has investors such as Samsung, Intel, HP, Sony, and EssilorLuxottica SA, the owner of Ray-Ban, who is currently partnering with Meta to manufacture smart glasses.
Source: Bloomberg
TLDR: Google is in advanced talks to acquire AdHawk Microsystems, a Canadian company specializing in eye-tracking technology for smart glasses, with an estimated deal value of $115 million.
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