Spotify has announced a plan to support creators in producing more podcast content on their platform. This initiative aims to boost video podcast formats through the introduction of the Spotify Partner Program for eligible creators. They can now apply to create video podcast content and receive a share of revenue based on both listens and advertisements. Initially available in the United States, United Kingdom, Canada, and Australia starting from January.
The popularity of video podcast shows a rising trend, with YouTube being a prominent platform. This explains why Spotify is pushing for video content as well.
Users can now watch video podcasts through the app or stream in the background while using other apps, available for both premium and free users. This continuous engagement could be a strong point in competing with YouTube.
Source: Spotify
TLDR: Spotify introduces support for creators to produce more video podcast content on their platform, with the aim to compete with YouTube by offering revenue-sharing opportunities for creators.
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