Amazon recently introduced Amp, a social app that focuses on audio. It was launched in March last year and resembles a radio where anyone can tune in and host programs. However, according to Bloomberg, Amazon is planning to discontinue the service.
Bloomberg refers to an internal memo from Amazon that does not explicitly state the reasons for this decision. However, it is likely that Amazon aims to reduce costs and increase profits. In the past year, Amazon has already laid off over 27,000 employees and has also scaled back several projects such as Amazon Halo, Amazon Scout, and even pressured sellers to use Amazon’s delivery service.
Amazon Amp was developed and launched during a time when people were heavily reliant on voice communication due to the COVID-19 pandemic. This was evident with the rise of apps like Clubhouse.
TLDR: Amazon recently announced the discontinuation of its social audio app, Amp. Though no clear reasons were given, it is likely a strategic move to cut costs and increase profitability. This decision follows the company’s trend of laying off employees and scaling back projects. Amp was launched during the peak of the voice communication trend during the pandemic, competing with apps like Clubhouse.
Source: Bloomberg
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