Recently, the well-known company MicroStrategy, renowned for its continuous acquisition of Bitcoin, has rebranded itself to simply “Strategy” without the prefix “Micro” (although its stock symbol MSTR remains unchanged).
The new logo for Strategy features a striking black and orange color scheme with a bold ₿ symbol in the background, clearly representing Bitcoin rather than the Thai Baht.
Strategy has stated that the rebranding is aimed at emphasizing its position as the world’s foremost Bitcoin Treasury Company, accumulating the largest amount of Bitcoin globally.
The company’s new domain is strategy.com, while its original software business utilizes the domain strategysoftware.com.
TLDR: MicroStrategy rebrands to Strategy, emphasizing its status as a major Bitcoin Treasury Company with a new logo and domain.
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