Previously, Spotify users often encountered difficulties in finding the desired Podcast and Audiobook to listen to. However, Spotify has now partnered with Google Cloud’s AI to enhance the search function and improve efficiency.
With the help of Google Cloud’s LLM email, Spotify will analyze approximately 5 million Podcast episodes and an additional 350,000 Audiobooks in its library. This aims to increase metadata quality. The metadata for Podcasts and Audiobooks in Spotify includes general information such as title, author or host name, transcript highlights, and more. All of these details will be displayed in the search results of Podcast listening apps like Apple Podcasts or Spotify.
Another goal of using Spotify’s Google Cloud AI experiment is to identify content that may be harmful to the platform. Although the company has not specified how Google Cloud AI works, the platform’s guidelines for Podcast creators and musicians forbid explicit and various types of harmful content. Currently, Spotify employs an automated system in conjunction with human reviewers to enforce these rules.
Furthermore, Google Cloud AI will be used to improve Spotify’s personalized recommendations for Podcasts and Audiobooks. The LLM will be utilized to better understand the underlying patterns and preferred speech content of users. This is expected to provide users with more tailored recommendations.
Currently, Spotify recommends new Podcast episodes and individual episodes to listeners on the main screen of the app. Additionally, on each Podcast’s display page, there is a “More like this” section that suggests similar content to what the listener regularly enjoys. Both features are displayed accurately and specifically to the intended audience.
Earlier this year, Spotify introduced the DJ feature, which utilizes AI to create DJ-like voices that recommend songs to listen to. This feature has been expanded to over 50 countries but has not yet been launched in Thailand. Additionally, Spotify has partnered with Open AI to test the feature of translating Podcast episodes into different languages.
TLDR: Spotify has collaborated with Google Cloud’s AI to improve Podcast and Audiobook search efficiency. Google Cloud’s LLM email will assist in analyzing millions of Podcast episodes and Audiobooks in Spotify’s library. The goal is to enhance metadata quality and provide users with personalized recommendations. Spotify’s guidelines prohibit explicit and harmful content, and the company uses an automated system and human reviewers to enforce these rules. The app also features recommendation sections and plans to introduce DJ-like voices for song recommendations.