The repercussions of Brazil’s order to block access to X in the country (even though it is currently temporary) are causing users to migrate more towards other social platforms. The clear beneficiary in this scenario is Bluesky, a microblogging platform similar to X but not limited to just Bluesky.
Tumblr has revealed that the platform saw a 349.55% increase in users on the day Brazil issued the order to block X. Even before the court issued a ruling, the number of users in Brazil had already increased by up to 30%.
Additional data from Tumblr indicates that the daily active user (DAU) ratio in Brazil is five times higher than in other countries. New users not only come to read but also contribute content and engage in communities.
On the Bluesky side, the latest user numbers have surpassed 10 million accounts.
Source: TechCrunch
**TLDR: Brazil’s block on platform X has led to a surge in users on platforms like Bluesky and Tumblr, with significant increases in engagement and user numbers. Bluesky has crossed the milestone of 10 million accounts.**
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