Following the recent news that Epic Games revealed that Apple refused to approve the Epic Games Store for users in Europe, citing the Install button similarity to the Get button in the App Store. However, in the latest development, Epic stated that Apple has approved the store, mentioning that Epic must still tweak the button according to developer guideline 2.3 (G). This leaves us questioning the status of Epic Games Store.
Apple clarified further that Epic Games Store has indeed been approved but has requested Epic to adjust the Install button in the upcoming version for review in the future. This approval is only temporary. Tim Sweeney, CEO of Epic Games, responded through Twitter saying that Apple chose to frame the news as Epic Games having to fix the Install button in the next update, even though the refusal has been withdrawn. Adjusting the button as specified by Apple could make Epic Games Store less user-friendly. Therefore, Epic Games intends to contest this decision.
This may hark back to the legal battle between Epic Games and Apple in May. The judge herself questioned why Apple was adamant about controlling the design of buttons in apps or payment methods, making them unlike those of the App Store. However, there has been no conclusion drawn from the aforementioned questioning.
Source: The Verge
TLDR: Apple has approved the Epic Games Store but has requested adjustments to the Install button in the next update, sparking a continued conflict between the two companies.
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