Content Shifu presents Thailand’s MarTech Report 2025, encompassing data on online marketing technology in Thailand for the year 2025. The report spans 140 pages, highlighting key insights such as:
Thai organizations increasingly adopting MarTech tools, currently averaging 13-14 tools per organization, with a projected increase to 19-20 tools per organization in the future.
Average MarTech tool spend as a percentage of total marketing budget stands at 32%.
Popular tools include Meta Ads Manager at 81% for advertising, ChatGPT at 78% for content, surpassing Google Forms/Canva, Zoom at 42% for social tools, and Google Analytics at 78% for data tools.
The full report can be downloaded for free from Content Shifu at the provided link.
Source: Content Shifu
TLDR: Thailand’s MarTech Report 2025 reveals increasing adoption of MarTech tools by Thai organizations, with insights on popular tools and spending trends. Download the full report for free from Content Shifu.
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