The Quartz website has observed that the ✨ (sparkles) emoji has become an unofficial logo of the Generative AI industry. Many prominent tech companies have adopted this emoji as a symbol for AI features introduced this year. For example, Google uses it with Bard/Google Workspace, Zoom AI Companion, Spotify Smart Shuffle, and even OpenAI uses it with their paid ChatGPT Plus service.
The reason behind using the ✨ emoji with AI might be because it reflects the idea of “magic” and the enchanting capabilities of these systems. It is reminiscent of the past practice of using a lowercase “i” to indicate internet-related features (e.g., iPod) which has been carried forward to the present era of iPhones and iPads.
TLDR: The ✨ emoji has become a symbol of the Generative AI industry, with tech giants like Google, Zoom, Spotify, and OpenAI incorporating it into their AI features. This emoji represents the “magical” capabilities of AI systems and continues the tradition of using symbols to signify technological advancements.
Leave a Comment