Home ยป The Blueprint for Successful Software Selling in Today’s Market

The Blueprint for Successful Software Selling in Today’s Market

Canva’s acquisition of Affinity software has raised a question among Affinity users: will the software sales model change? Affinity currently operates on a perpetual license model, where users pay once and receive updates indefinitely. In contrast, Canva uses a subscription-based payment model, which has its own set of advantages and disadvantages for both developers and users. However, the subscription model is gaining popularity among developers, as evidenced by Adobe’s successful growth over the years.

Affinity has responded to this question in their FAQs, stating that there are no changes to the sales model at the moment. The software will continue to be sold as a one-time purchase, and existing users will still have access to updates for free, including the upcoming V2 release which will have a beta version for testing next month.

Ashley Hewson, CEO of Affinity, has hinted at potential collaborations between Affinity and Canva in the future, particularly in workflow integration for corporate clients. Canva’s corporate clients are looking for a more diverse set of tools, which Affinity is well-equipped to provide.

TLDR: Canva’s acquisition of Affinity won’t change the software sales model for now, with Affinity remaining on a one-time purchase basis. Collaboration between Affinity and Canva, especially for corporate clients, is on the horizon.

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