Despite ongoing rumors that Sega may become the next target for acquisition by Xbox, Sega CEO Shuji Utsumi has stated that the company is not actively seeking a buyer. In fact, Sega is expanding and exploring potential acquisitions of its own. However, Sega is honored by the numerous companies expressing interest in acquiring the company.
While Microsoft battles with the FTC in court over the Activision Blizzard acquisition, leaked emails have revealed that in 2021, Xbox head Phil Spencer sought approval from Microsoft CEO Satya Nadella and Microsoft CFO Amy Hood to initiate talks about purchasing Sega. This move was aimed at accelerating the growth of Game Pass. However, based on Sega’s data, agreements, and other proposals, an acquisition is now unlikely.
During an interview with CNBC, Shuji Utsumi denied speculation that Xbox or anyone else would be buying Sega, stating that several companies were genuinely interested in acquiring the company. Sega, however, already possesses intellectual property and potential, so they believe an acquisition is unlikely.
Most recently, it seems that Sega has its own plans, as they are considering revamping other franchises following the success of the Sonic movie.
TL;DR: Despite rumors of Sega being acquired by Xbox, Sega is not actively seeking buyers and instead exploring acquisitions themselves. Leaked emails revealed Xbox’s interest in purchasing Sega. However, based on Sega’s data and agreements, an acquisition is unlikely. Sega is now looking to revamp other franchises after the success of the Sonic movie.
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