HONOR has set a vision for developing cameras by focusing on two main user groups:
The general users who want to use the camera to record and preserve valuable memories.
Professional users who require advanced camera functionality to create high-quality work.
With a commitment to developing modern and efficient tools, HONOR aims to provide a more convenient and user-friendly experience for users at all levels to unleash their creativity without limitations.
Considering users as the cornerstone of innovation, HONOR has introduced the concept of Human-Centered AI Photography. The term “Human” refers to both user groups, with AI divided into three main components:
Al Kernel, the core engine of the camera’s AI system, enhancing photo efficiency.
Al Ecosystem, AI tools for photo editing such as Al Eraser and Al Enhanced Portrait, providing better results and meeting users’ needs.
Al Calibration, integrating AI technology with Optical Hardware to improve photo quality in all aspects.
These innovations allow HONOR to offer a complete photography experience that adapts to the highest user demands, revolutionizing smartphone photography by combining Al Kernel and Large Models to elevate the user experience.
In the current era, smartphone cameras represent Traditional Computational Photography, comprising two main components:
Optical Hardware like camera lenses and various sensors.
Deep Learning-based Algorithms including Noise Reduction, HDR Reconstruction, and Super-resolution for enhanced image quality.
Nevertheless, HONOR is dedicated to enhancing smartphone photography to better meet users’ needs by integrating AI Kernel with Optical Hardware and Deep Learning-based Algorithms. Additionally, HONOR has developed Large Models to elevate the user experience, focusing on On-Cloud for Telephoto Enhancement and On-Device including Al Raw Large Model with Portrait Large Model and Capture Large Model.
These developments set HONOR apart from competitors in the market by offering more than just Optical Hardware and Deep Learning-based Algorithms. The goal is to introduce Telephoto Enhancement Large Models for long-distance photography on the HONOR Magic 7 Pro, providing precise identification, categorization, and image generation and enhancement.
The intelligence of Large Models goes beyond simply editing photos and improving sharpness; AI can also learn from a vast database of faces, striving to meet users’ editing needs. To maintain the Al Ecosystem, HONOR not only develops photography technology but also focuses on enhancing image editing tools, empowering users to express their creativity.
Interesting features like Al Eraser and Al Outpainting aim to provide convenient usage for all types of users, delivering beautiful and unique photographs. Developing camera hardware and Al Calibration further enhance photo results, contributing to the outstanding photo quality achieved by the HONOR Magic 7 Pro.
HONOR has developed camera hardware with the largest sensor size of 1/1.4, working in harmony with AI technology to produce exceptional photo results in terms of clarity, brightness, and detail, along with professional-level focus adjustments. The Telephoto 200 MP camera on the HONOR Magic 7 Pro features a 1G+5P design to improve sharpness and image quality while keeping the lens lightweight and durable for optimal performance in various shooting conditions.
TLDR: HONOR is revolutionizing smartphone photography with Human-Centered AI Photography, focusing on user needs and combining AI Kernel with Large Models to offer a superior photo-taking experience.
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