Adam Mosseri, the head of Instagram, recently posted a clip explaining a common misconception he has encountered. In essence,
The video posted on Instagram, created from third-party apps, does not affect Reach.
Videos with watermarks from these apps, however, do impact Reach.
Mosseri advises removing these watermarks beforehand to maintain Reach for the video.
Source: Adam Mosseri
TLDR: Remove third-party watermarks from videos to preserve Reach on Instagram.
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