After YouTube’s recent crackdown on ad-blockers, widespread use of ad-blockers among internet users around the world has been greatly affected. Some initial impacts have been observed, although YouTube itself remains unaffected.
According to a report by Wired, since YouTube started expanding its ad-blocker globally, there have been numerous uninstallations of ad-blocking software, reaching hundreds of thousands. In October, several ad-blocker developers recorded their highest uninstallation rates.
However, some ad-blocker developers have encountered contradictory findings. The past month has seen the highest installation rates, suggesting that some users are experimenting with different browsers to see if they can bypass YouTube’s ad-blocker.
Ghostery, one of the ad-blocking software developers, disclosed that a survey conducted among users who uninstalled their software revealed that YouTube was the primary reason for uninstallation. At the same time, there has been a 30% increase in Ghostery installations on Microsoft Edge, as users have discovered that changing browsers can currently evade ads.
TLDR: YouTube’s crackdown on ad-blockers has impacted the use of ad-blockers globally, leading to increased uninstallations among users. However, some developers reported contradictory findings, with high installation rates and users switching browsers to bypass YouTube’s ad-blocker. Ghostery revealed that YouTube was the main reason for uninstallations, while also noting a surge in installations on Microsoft Edge, suggesting users’ attempts to avoid ads.