Phil Spencer recently discussed Microsoft’s strategy with Gamertag, focusing on not restricting their games to boost hardware sales in the future, but still continuing with hardware development. He emphasized the importance of people choosing Xbox based on hardware capabilities. Spencer noted the significant evolution in the gaming industry over the last 20 years and highlighted the success of cross-platform games. He aims to create an Xbox platform that enables game developers to reach players across all types of screens.
The hardware is the foundation of the Xbox brand, with Spencer emphasizing the innovation necessary to attract gamers to these devices, whether in handheld consoles, connected to TVs, or other types of devices. He highlighted the continuous interactions with the Xbox hardware team, learning from competitors like Steam Deck, ROG Ally, and Lenovo, questioning how Xbox can stand out in comparison.
TLDR: Phil Spencer discusses Microsoft’s gaming strategy, focusing on hardware capabilities and the evolving industry trends towards cross-platform success.
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