Japan has seen a significant success with Google Pixel in the recent years. According to IDC’s report on the smartphone market share in Japan for the year 2023, Pixel has increased its market share from 1.5% in 2022 to 10.7% in 2023, marking a remarkable growth of 527% in just one year.
The overall smartphone market in Japan took a slight dip of 11% in 2023 compared to 2022 (reflecting a similar trend worldwide). Apple still holds the top spot with a market share of 51.9%, although the number of devices delivered decreased by 6%.
Sharp maintains its market share close to the previous level, with a slight increase from 10.6% to 10.9%, despite a 9% drop in the number of devices delivered. Pixel, ranking third, and Samsung, ranking fourth, saw a decrease in market share from 9.1% to 6.3%. Jointly ranking fifth with the same market share are Kyocera and Lenovo (the owner of Motorola and FCNT brands) at 5.4%.
IDC attributes the significant sales increase of Pixel to its partnership agreement with Docomo, while Xiaomi, although not making it to the Top 5 chart, also saw an increase in market share.
Source: IDC
TLDR:
Google Pixel has experienced a remarkable growth in the Japanese smartphone market, increasing its market share to 10.7% in 2023. Apple remains the top player with a market share of 51.9%, while other brands also saw fluctuations in their market shares.
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