In a recent announcement, Netflix has confirmed that they will not be releasing an app on Apple Vision Pro’s store. Instead, users are directed to access Netflix through the Safari browser. While many streaming services have developed secondary apps, and Apple itself has made the iPad app available for download, Netflix has taken a different approach.
Greg Peters, the co-CEO of Netflix, was recently interviewed by Stratechery about the company’s strategy moving forward. One question focused on Vision Pro and why Netflix has yet to develop a supporting app. Peters responded by emphasizing the time and resources required to develop compatibility for new devices. He also highlighted the importance of assessing the level of benefit that Netflix’s subscribers would receive from investing in uncertain ventures.
Regarding Vision Pro specifically, Peters revealed ongoing discussions with Apple about various development directions for the service. However, Netflix currently views the Vision Pro market as too niche, with the majority of their customers unlikely to benefit from it.
Nevertheless, Peters stated that if there is an increased demand for Vision Pro or other platforms and devices, Netflix is prepared to expedite the development of supporting services.
TLDR: Netflix confirms no app for Apple Vision Pro, urges users to access their platform through Safari. The company’s co-CEO, Greg Peters, discussed their strategic approach, emphasizing the need to assess the benefits and costs of developing for new platforms. Netflix is open to future development if the demand for Vision Pro or similar devices increases.
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