TikTok, the popular social media platform, has unveiled its concept of “TikTok For All” in Thailand. The aim is to create opportunities and a positive impact for both individuals and the creative economy. In 2021, Thailand had more than 3 million content creators on TikTok who generated revenue, while over 2.4 million sellers (99% being Thai) on the platform were supported by TikTok, contributing approximately 1.1 trillion baht, equivalent to 6.81% of the country’s GDP. This number is expected to increase by an additional 963,549 people in 2022.
According to Chonlada Klasian, the Head of Public Policy in Thailand, TikTok continues to drive the creative economy through its concept of “TikTok for Smart Economy, Smart People, and Smart Environment.” It encourages everyone to share their creative stories and be an inspiration in various aspects, including the economy, society, culture, and sustainability. TikTok collaborates with the Bangkok Metropolitan Administration (BMA) and organizes digital skills training programs to empower users and youth in Thailand. They also partner with the Community-based OTOP (One Tambon, One Product) business development department, supporting local businesses from 532 locations across the country in the first phase, with a target of expanding to over 1,000 locations this year.
Pisut Rojanaleet, the Head of Operations in Thailand, states that TikTok aims to drive the creative economy in Thailand and support the Thai people through its ECO System platform. They aim to create an environment conducive to content creation and expand content support to local content creators by 2024. This will be achieved through activities like the TikTok Workshop, held for content creators from both the public and private sectors, and partnerships with global creators. These initiatives aim to enhance the community’s ability to share information and experiences while developing their own skills.
Garnikarn Nuiwatisaiwong, the Head of FMCG, E-Commerce in Thailand, describes TikTok Shop as a comprehensive E-commerce system where users can seamlessly transition from discovery to decision-making in a matter of seconds. TikTok creates an infinity loop shopping experience, allowing users to smoothly navigate through the stages of discovering, considering, purchasing, reviewing, and rediscovering products.
Lastly, Chaliticha Ngamkamonly, Head of Client Partnership, shares that TikTok aims to drive growth in the Consumer Packaged Goods (CPG), Commerce, Food and Beverage (F&B), Automotive, Finance, and Applications businesses in 2024. By combining dynamic content and E-commerce strategies, TikTok aims to support businesses of all sizes to succeed and influence consumer decision-making. TikTok’s engagement with its community and the Shoppertainment trend transforms the shopping experience by integrating entertainment and commerce.
In conclusion, TikTok’s impact study revealed that content consumption on the platform leads to increased purchase decisions, with over 70% of consumers relying on TikTok videos. Additionally, TikTok strengthens communities and offers growth opportunities for businesses of all sizes through its Shoppertainment trend, which combines entertainment and commerce.
TLDR: TikTok Thailand’s “TikTok For All” concept aims to create opportunities and a positive impact for individuals and the creative economy. With millions of content creators and sellers generating revenue, TikTok collaborates with various organizations to provide digital skills training and support local businesses. TikTok’s E-commerce system, TikTok Shop, offers a seamless shopping experience, influencing consumer decision-making. The platform’s focus on dynamic content and collaborations with global creators contribute to the success and growth of businesses. Overall, TikTok is driving the creative economy, empowering individuals, and reshaping the shopping experience.
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